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    Case Study

    Adidas (A)

    By Jacques Horovitz, Giana Boissonnas and Ursula Hilliard
    25 pages
    June 1998
    Order this case study
    Reference: IMD-3-0743

    This two part case series discusses the successful turnaround of Adidas. Case A describes the financial and competitive situation of Adidas and the sporting goods industry in 1993 when Robert Louis-Dreyfus, CEO, takes over the management of the company.

    Adidas is in economic and organizational disarray and Louis-Dreyfus’s challenge is to turn the company around from its current deficit of close to $100 million. Can he do it? What changes should he make? Case B describes the strategies and actions Louis-Dreyfus put in place, which effectively resulted in the dramatic turnaround of Adidas between 1993 and 1998. Readers will also discover the personality and work values that drive Louis-Dreyfus to success.

    Keywords
    Turnaround, Beating the Dinosaurs, Sports Equipment, Sports
    Settings
    World/global
    Adidas
    1997
    Type
    Field Research
    Copyright
    © 1998
    Available Languages
    English
    Related material
    Teaching note, Video
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    Adidas (A)
    By Jacques Horovitz Giana Boissonnas and Ursula Hilliard
    Case reference: IMD-3-0743 ©1998
    Summary
    This two part case series discusses the successful turnaround of Adidas. Case A describes the financial and competitive situation of Adidas and the...
    Read more
    Reference IMD-3-0743
    Copyright ©1998
    Copyright owner IMD Copyright
    Organization Adidas
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

    Related topics
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    Adidas (B)
    By Jacques Horovitz Giana Boissonnas and Ursula Hilliard
    Case reference: IMD-3-0744 ©1998
    Summary
    This two part case series discusses the successful turnaround of Adidas. Case A describes the financial and competitive situation of Adidas and the...
    Read more
    Reference IMD-3-0744
    Copyright ©1998
    Copyright owner IMD Copyright
    Organization Adidas
    Available Languages English
    Contact

    Research Information & Knowledge Hub for additional information on IMD publications

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