This two part case series discusses the successful turnaround of Adidas. Case A describes the financial and competitive situation of Adidas and the sporting goods industry in 1993 when Robert Louis-Dreyfus, CEO, takes over the management of the company.
Adidas is in economic and organizational disarray and Louis-Dreyfus’s challenge is to turn the company around from its current deficit of close to $100 million. Can he do it? What changes should he make? Case B describes the strategies and actions Louis-Dreyfus put in place, which effectively resulted in the dramatic turnaround of Adidas between 1993 and 1998. Readers will also discover the personality and work values that drive Louis-Dreyfus to success.
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications