Adidas (B)
This two part case series discusses the successful turnaround of Adidas. Case A describes the financial and competitive situation of Adidas and the sporting goods industry in 1993 when Robert Louis-Dreyfus, CEO, takes over the management of the company. Adidas is in economic and organizational disarray and Louis-Dreyfus’s challenge is to turn the company around from its current deficit of close to $100 million. Can he do it? What changes should he make? Case B describes the strategies and actions Louis-Dreyfus put in place, which effectively resulted in the dramatic turnaround of Adidas between 1993 and 1998. Readers will also discover the personality and work values that drive Louis-Dreyfus to success.
Adidas
1997
Cranfield University
Wharley End Beds MK43 0JR, UK
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Adidas (A)
- Adidas (B)
- Adidas (A)
- Adidas (B)
Case reference: IMD-3-0743 ©1998
Research Information & Knowledge Hub for additional information on IMD publications
Case reference: IMD-3-0744 ©1998
Research Information & Knowledge Hub for additional information on IMD publications
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