Case Study

Bayernwerk A.G. (A): Responding to deregulation

9 pages
February 2002
Reference: IMD-5-0590

The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayernwerk A.G. (now E.ON) took to dealing with changes in the competitive landscape. Using conjoint analysis Bayernwerk was able to identify a few key characteristics for which customers were willing to pay a premium.

Keywords
Power Generation, Deregulation, Conjoint Analysis, Power Utility
Settings
Germany
September 1999
Type
Field Research
Copyright
© 2002
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

This case study is part of a series
  • Bayernwerk A.G. (A): Responding to deregulation
  • Bayernwerk A.G. (B): Aquapower
This case study is part of a series
  • Bayernwerk A.G. (A): Responding to deregulation
  • Bayernwerk A.G. (B): Aquapower
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics
Bayernwerk A.G. (A): Responding to deregulation
By Mark B. Vandenbosch and Gavin Brown
Case reference: IMD-5-0590 ©2002
Summary
The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayer...
Reference IMD-5-0590
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications

Bayernwerk A.G. (B): Aquapower
By Mark B. Vandenbosch and Gavin Brown
Case reference: IMD-5-0599 ©2002
Summary
The deregulation of the German energy market created a series of challenges for the incumbent players. This case focuses on the approach that Bayer...
Reference IMD-5-0599
Copyright ©2002
Copyright owner IMD Copyright
Available Languages English
Contact

Research Information & Knowledge Hub for additional information on IMD publications