Has Apple changed the online advertising game?
Apple recently quietly updated its operating system during the release of its new IPhones. What went unnoticed is that its cookie policy also changed. What effect does that have on the company’s ability to track users and will that give Facebook or Google the upper hand?
Watch IMD Professor Amit Joshi explain in the latest IMD Viewpoints.

Amit Joshi recently joined IMD as Professor of Digital Marketing and Strategy.
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Digital transformation introduces a new set of parameters for firm innovation. Existing literature has found that family firms vary on their willingness to innovate. However, explanations of the factors that lead to a family firm’s (un)willingness...
Switzerland leads 69 nations in digital competitiveness – but its position is threatened by trade fragmentation. Today’s trade fragmentation means countries and regions are in a race against time to find new strategic advantages in the digital sph...
The emergence of AI agents and agentic systems represents a significant milestone in artificial intelligence, enabling autonomous systems to operate, learn, and collaborate in complex environments with minimal human intervention. This paper, drawi...
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Research Information & Knowledge Hub for additional information on IMD publications
in Small Business Economics December 2025, vol. 65, pp. 2301–2330, https://doi.org/10.1007/s11187-025-01057-8
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IMD World Competitiveness Center Report, November 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Journal of Computer Information Systems August 2025, vol. 65, no. 4, pp. 489-517, https://doi.org/10.1080/08874417.2025.2483832
Research Information & Knowledge Hub for additional information on IMD publications