Goutam Challagalla

Program Director

Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

Goutam Challagalla

Program Director

Goutam Challagalla is a Professor of Strategy and Marketing, specializing in digital and sustainability transformations.

Meet your Advanced Management Program Director

Goutam Challagalla focuses on how digital advances and sustainability concerns are impacting companies’ business strategies and approaches to marketing. Having helped companies to rethink their business models and build new capabilities in the face of the digital revolution, he is now helping to integrate sustainability-related challenges and opportunities into their strategy.

His teaching, consulting and research highlight the different challenges companies are facing as a result of digital and sustainability transformations. While digital advances require the development of new business models in order to become more effective or efficient, taking on sustainability goals means that organizations have to rethink their whole raison d’être and their relationship with all stakeholders.

Article

Harnessing the metaverse: No strategy? No problem!

CEOs are faced by a myriad of technologies, definitions, and ideas about what the metaverse is, and what it could become. Rather than committing too early, the right strategy could be to have no metaverse strategy.

Strategy Innovation Technology Management

By Goutam Challagalla

05 September 2023

Article

What’s in a name? Why companies decide to rebrand

Elon Musk’s decision to rebrand Twitter as X has been widely mocked yet there are many valid reasons for companies to change their name, argues Goutam Challagalla.

Strategy Brand Management

By Goutam Challagalla

01 August 2023

Article

Four sustainability strategies for your brand

How do the brand sustainability strategies of Tony’s Chocolonely, Nespresso, Volvo and Vanish differ? And how can executives know which strategy to adopt?

Sustainability Brand Management

By Goutam Challagalla and Frédéric Dalsace

02 September 2022

Article

In the field with Coesia: Choosing the right operating model and organizational structure to create a global group

Coesia is a privately-owned group of industrial and packaging solutions companies based in Bologna, Italy. The group, active in various product categories, went through a two-phase transformation journey when Isabella Seràgnoli became the full own…

Change Management Growth Organizational Transformation

By Goutam Challagalla and Valerie Keller-Birrer

06 February 2020

Howard Yu

LEGO® Professor of Management and Innovation

Howard Yu is LEGO® Professor of Management and Innovation and heads IMD’s Center for Future Readiness. He specializes in technological innovation, strategic transformation, and change management. Author of the award-winning best-seller LEAP: How to Thrive in a World Where Everything Can Be Copied, he was named by Poets&Quants as one of the w…

Salvatore Cantale

Professor of Finance

Salvatore Cantale is Professor of Finance. His academic and consulting work is divided into two different but complementary streams. First, he works at the intersection between strategy, business models, and financial results. He also sheds light on the relationship between ESG and finance, with the aim of increasing the understanding of how ESG po…

Ina Toegel

Professor of Leadership and Organizational Change

Ina Toegel is Professor of Leadership and Organizational Change. Named one of the top business school professors globally by Poets&Quants, which included her on its ‘Best 40 under 40’ list in 2021, her work focuses on how to build and sustain high-performance teams. She started her career as an economist at the World Bank – an atypical backgr…

Frédéric Dalsace

Professor of Marketing and Strategy

Frédéric Dalsace is Professor of Marketing and Strategy and Co-Director of IMD’s Leading Customer-Centric Strategies (LCCS) program. He focuses on two distinct areas – B2B issues such as customer centricity, buyer-seller relationships, and value management, and sustainability, inclusive business models, and alleviating poverty. He believes…

Öykü Işık

Professor of Digital Strategy and Cybersecurity

Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethic…

Carlos Cordon

Professor of Strategy and Supply Chain Management

Carlos Cordon is Professor of Strategy and Supply Chain Management. His areas of expertise are supply chain management, digital, value chains, digital lean, and process management, all of which are particularly relevant topics in the context of the supply chain challenges that businesses face today. His research and teaching are currently focused o…