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CEB Changing Employee Behavior hero top banner - IMD Business School CEB Changing Employee Behavior hero top banner - IMD Business School CEB Changing Employee Behavior hero top banner - IMD Business School
Online program
Leading Behavioral Change

Unlock performance through behavioral science

Online program

Leading Behavioral Change

Unlock performance through behavioral science

Location
Online
Length
8 weeks
Fee
CHF 2,950
Next program starts
04 May 2026

Motivate your people and elevate team performance through behavioral change

As you advance as a leader, your success depends less on your individual actions and more on how effectively you enable others to perform.  

Driving performance through other people means understanding what motivates them, how habits are formed, and how the work environment influences behavior. To translate that understanding into impact, you need to be able to shape employee behavior change – one of the most powerful leadership skills you can develop. 

IMD’s Leading Behavioral Change program provides you with science-based tools and techniques to help your teams grow, perform, and adapt in a fast-changing world. You will learn how to motivate your team more effectively and embed high-performance habits and mindsets that sustain success.

Grounded in behavioral economics, cognitive and behavioral psychology, and systemic psychotherapy, this highly practical program equips you with proven frameworks to influence behavior and build a culture of continuous development.  

You’ll explore key behavioral drivers, such as the importance of context, intrinsic and extrinsic motivation, habit formation, psychological capital, and individual ability and differences, to have a clear, actionable understanding of how to lead lasting employee behavior change. 

Throughout the journey, you’ll work closely with a dedicated coach to address your real-world leadership challenges and create a development plan to implement in your team or organization. 

Uncover motivational drivers

Understand what truly motivates your people and use practical tools to foster engagement, autonomy, and a sense of purpose. 

Elevate performance

Learn how to apply behavioral science to drive meaningful improvements in individual and team performance. 

Create a supportive environment

Shape the conditions that reinforce positive behaviors and team growth.

Shape high-performance habits

Learn how to break unproductive patterns and build empowering habits that enhance focus, energy, and effectiveness. 

Strengthen psychological capital

Develop your team’s optimism, confidence, resilience, and willpower to help them embrace change and navigate challenges with optimism.

Is this program right for you?

Answer a few quick questions to discover if this program aligns with your goals and experience.

Do you need more information?

Talk with a Program Advisor to get personalized guidance and answers to your questions.

IMD program participants - IMD Business School
You and your class

You are a team leader, people manager, or L&D professional looking to drive lasting performance through behavioral and cultural change. You want to understand what truly motivates people, strengthen team dynamics, and translate insight into measurable business impact.

Or, you’re part of a team aiming to create a shared vision and a thriving culture that empowers individuals, fuels collaboration, and delivers high performance.

2024 class profile (average data)

18

Years of experience

43

Average age

11

Nationalities

8

Industries

Experience the program
Welcome to IMD’s Leading Behavioral Change program with Professor Shlomo Ben-Hur
“A new way of thinking about motivation.” – Hear what participants say about the program
What our participants say
Changing Employee Behavior participant Naim Nahas - IMD Business School
Naim Nahas

Lead Engineer, 9T Labs, Switzerland

It helped me grow as a leader

The program gave me practical tools to understand and influence behavior at work. Applying these directly with my colleagues, supported by a clear framework and expert coaching, made the experience directly impactful. It fostered self-reflection and helped me grow as a leader while creating real change in my team.

Changing Employee Behavior participant Esi Mmirba Wilson - IMD Business School
Esi Mmirba Wilson

Director, People and Transformation, Consolidated Bank Ghana

It challenged my way of thinking

The program provided actionable activities and coaching that challenged my way of thinking and enabled me to change my behavior. The MAPS model and tools are techniques I have adopted to support my team in changing their behaviors too

Changing Employee Behavior participant Wouter Den Ouden - IMD Business School
Wouter Den Ouden

Managing Partner, ConXioN, The Netherlands

A brilliant learning journey

This program is not only about your team or your organization, it allows you to look into yourself before looking into others. Change is never easy, but once you have all the tools in hand, it is much easier to go through it. This is a brilliant learning journey, with self-study, reading, coach guidance, talking to your buddy, and group discussions.

Real learning. Real impact.

When we say “real impact”, we mean it. After attending an IMD online program in 2024, 98% of participants stated:

“I gained fresh knowledge and insights.”

“I gained practical tools and ideas.”

“I could better choose and focus on priorities.”

“I felt more confident about myself.”

 - IMD Business School
The IMD difference

Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.

Access to thought leadership

Tap into the expertise of IMD’s faculty – globally recognized experts in their fields – wherever you are.

Personalized coaching

Benefit from one-on-one support from an experienced executive coach who helps you apply new insights to your own context.

Global peer interaction

Collaborate with participants from around the world through group and pair work that challenges your thinking and broadens your perspective.

Flexible format

Engage in a structured yet flexible learning experience that enables you to progress at your own pace and complete weekly assignments around your busy schedule.

Applied learning for real impact

Apply what you learn right away through practical assignments designed to make a direct impact on your work.

Next start & fee

Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.

Dates
4 May – 28 Jun 2026
Location
Online
Length
8 weeks
Price
CHF 2,950
Dates
5 Oct – 29 Nov 2026
Location
Online
Length
8 weeks
Price
CHF 2,950
IMD Online Executive Certificate - IMD Business School
Advance your career with IMD’s Online Executive Certificates

Ready to elevate your career and personal development? IMD’s Online Executive Certificates deliver immersive, fully online experiences designed to deepen your expertise and sharpen your skills in key business areas.

Choose between three certificate options – Leadership, Strategy, or Digital Acceleration – to take charge of your growth and propel your executive career to new heights. The Online Executive Certificate is an accredited Certificate of Advanced Studies (CAS) and grants you access to IMD’s dynamic global alumni community.

Start your journey today.