Leading Behavioral Change
Motivate your people and elevate team performance through behavioral change
As you advance as a leader, your success depends less on your individual actions and more on how effectively you enable others to perform.
Driving performance through other people means understanding what motivates them, how habits are formed, and how the work environment influences behavior. To translate that understanding into impact, you need to be able to shape employee behavior change – one of the most powerful leadership skills you can develop.
IMD’s Leading Behavioral Change program provides you with science-based tools and techniques to help your teams grow, perform, and adapt in a fast-changing world. You will learn how to motivate your team more effectively and embed high-performance habits and mindsets that sustain success.
Grounded in behavioral economics, cognitive and behavioral psychology, and systemic psychotherapy, this highly practical program equips you with proven frameworks to influence behavior and build a culture of continuous development.
You’ll explore key behavioral drivers, such as the importance of context, intrinsic and extrinsic motivation, habit formation, psychological capital, and individual ability and differences, to have a clear, actionable understanding of how to lead lasting employee behavior change.
Throughout the journey, you’ll work closely with a dedicated coach to address your real-world leadership challenges and create a development plan to implement in your team or organization.
Answer a few quick questions to discover if this program aligns with your goals and experience.
Talk with a Program Advisor to get personalized guidance and answers to your questions.
Experience IMD for yourself
Join a free Masterclass of Information Session and dive into topics such as leadership, AI, strategy, and more. You’ll discover more about how we teach and explore our executive programs along the way. See all upcoming IMD events.
Dive deeper into IMD’s Leading Behavioral Change with the program directors and a participant.
Lead Engineer, 9T Labs, Switzerland
The program gave me practical tools to understand and influence behavior at work. Applying these directly with my colleagues, supported by a clear framework and expert coaching, made the experience directly impactful. It fostered self-reflection and helped me grow as a leader while creating real change in my team.
Director, People and Transformation, Consolidated Bank Ghana
The program provided actionable activities and coaching that challenged my way of thinking and enabled me to change my behavior. The MAPS model and tools are techniques I have adopted to support my team in changing their behaviors too
Managing Partner, ConXioN, The Netherlands
This program is not only about your team or your organization, it allows you to look into yourself before looking into others. Change is never easy, but once you have all the tools in hand, it is much easier to go through it. This is a brilliant learning journey, with self-study, reading, coach guidance, talking to your buddy, and group discussions.
When we say “real impact”, we mean it. After attending an IMD online program in 2024, 98% of participants stated:
“I gained fresh knowledge and insights.”
“I gained practical tools and ideas.”
“I could better choose and focus on priorities.”
“I felt more confident about myself.”
Designed for impact and delivered for you, IMD’s online programs help you achieve your aspirations wherever you are in your career or the world. Here’s what makes the IMD online program experience exceptional.
Length: 8 weeks (4-6 hours per week)
Application deadline closes 7 days before the session starts.
