Your Internet of Things course faculty

Our Faculty members are recognized world authorities in their fields. Dividing their time between teaching, research and working with international companies, they remain on top of the latest management trends. You can expect timely, innovative learning activities, materials, and content in all IMD programs.

Bettina Büchel

Bettina Büchel is a professor of strategy and organization at IMD whose current research topics include strategy implementation, new business development, strategic alliances, and change management. Her recent work has focused on leading strategic transformation programs, working closely with CEOs to help build capabilities to drive strategic priorities. In addition to her work with multinational companies, she is currently an angel investor and works with venture capital firms to evaluate and invest in start-ups to help accelerate and scale these ventures.


David Atienza Alonso

David Atienza is a professor of electrical and computer engineering, and leads the Embedded Systems Laboratory (ESL) at EPFL. He is an expert on the next-generation embedded systems for the Internet of Things, working for the last 10 years on smart wearables both for humans and a wider range of other objects including cars. He focuses on how these objects can interact with each other to create new business opportunities – helping businesses be ready for these opportunities. His expertise also covers 2D/3D thermal modeling and management for multiprocessor system-on-chip, electronic design automation, wireless body sensor networks, memory optimizations, low-power hardware, and software co-design.

Articles by Bettina Büchel
Download free book chapter

In today’s increasingly volatile and uncertain environment, strategy execution is all about the speed of learning and making the right resource allocation decisions.

AI’s bias challenge

We’ve known for some time that with Artificial Intelligence there is a very real risk of reinforcing society’s gender equality problems. So, how does AI become biased and how to proceed in the meantime.

Achieving strategic agility

The question posed by many top executives is: How can we respond quickly to evolving market conditions while at the same time committing resources to long-term strategic initiatives in a cost-effectively way? 

The hot topic in management

For those of us that have been in the world of business for a long time, once something gets this popular, it is healthy to be a little skeptical that the bubble might soon burst, and we’ll be on to the next new trend. 


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