A marketing playbook for sustainable productsÂ
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
Bryony Jansen van Tuyll is a senior research writer on sustainability. After starting her career as a management consultant, she went on to focus on sustainable innovation and strategy. She later founded and ran two non-profit organizations aimed at knowledge sharing among sustainability experts and fashion professionals. Her main interest is to support companies to thrive while safeguarding our planet and its people.
7 May 2024 • by Goutam Challagalla, Frédéric Dalsace in Sustainability • 7 min read
Marketing campaigns for sustainable offerings often fail, leaving businesses with products that do not sell. How can companies reach customers more effectively? ...
22 April 2024 • by José Parra Moyano, Christine Legner, Konrad Schulte in Sustainability • 6 min read
Training and fine-tuning AI models requires troves of data, but storing and processing that data is financially and environmentally costly. Here are three ways to address the problem....
11 April 2024 • by Knut Haanaes, Francisco Szekely in Sustainability • 6 min read
The link between missed carbon emissions targets and human rights was made this week as a group of Swiss women won a landmark case against their government. What does this mean for...
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