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Unpredictability in the marketplace can quickly burst the bubble of any company not agile enough to adapt to change. Here’s what you can learn from the soda pop giant’s successful mission to update and diversify its product range.

Explore how Microsoft’s strategic self-disruption in the video game industry transcends traditional models, reinventing Xbox from a device-service business to a technology-content platform. Discover the innovative rationale behind the $68.7 billion acquisition of Activision Blizzard.

The escalation of commitment in futile wars parallels business and investment decisions, often leading to extended losses. Cognitive intervention and pre-set exit strategies can prevent such detrimental persistence.

It’s shocking to see Coca-Cola making an appearance in the alcohol section of the grocery aisles. For more than 100 years, it has stayed away from alcohol, never allowing an association with any booze. It’s been as much a branding choice as a decision for the sanity of its supply chain.

Apple has built a strong stable of services, all pushing towards iPhones and Mac computers. It is rock solid monopoly pushing prices up above what is reasonable.

Not a day goes by without someone judging the performance of ChatGPT. And ChatGPT is not ready yet.

In the race to become a future ready company, Meta sacrificed long-term planning and failed to invest in the necessary infrastructure. Learn from their mistakes and make sure you’re preparing your business for the future.

People might know mRNA technology because it’s used to make the Covid vaccine possible. But this is also a new way to discover drugs.

Diversity is king. Be it gender, race, or business diversity, single-mindedness may have brought them this far, but won’t be as forgiving through 2023.

We’ve compared and ranked 89 of the world’s biggest pharma, tech, and fashion companies against their competitors using our Future Readiness Indicator.

Nike, Google, and Roche led their respective industries globally. Burberry, Alibaba, and Meta did significantly worse than expected, falling four, nine, and two spots, respectively. Amazon lost its top spot to Microsoft, while Netflix plunged 22 spots.

The future is now. It’s not just about what you did last week or how your team performed in the past quarter, it’s all preparation for tomorrow – and that starts with being prepared today!

Learn about the strategies that some of the world’s largest and most future-ready companies are using to stay ahead of the curve during these tough times.

Many firms make mistakes dealing with their toxic cultures, but the ability to learn from the errors and move on is the key point.

While Facebook is busy developing technology for the future, Roblox is building an entire platform that is ready for it. Find out how they’re doing it and why they’ll win.

Unlike big carmakers who hedged their bets, these pure-electric plays have benefited from venturing into areas others shunned.

The last few years have been a stress test, exposing which companies are future-ready and which ones are not.

Thinking about the obvious is the most difficult aspect of corporate strategy.

Intel Can’t Even Grow Profits During a Global Chip Shortage.

This Is How NIO and BYD Become the Next Tesla.