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Unilever has been rolling out AI tools across the organization, while hunting “big areas of opportunity” for transformative impact. This commitment is backed by an enterprise data backbone and R&D partnerships through its AI Horizon3 Lab. In consumer channels, Unilever has used AI to personalize and accelerate content. Several of its beauty brands have launched AI tools, notably Dove’s onsite Scalp & Hair Therapist, Pond’s Skin Expert, and the BeautyHub Pro app, for diagnostic and product recommendations. In marketing, a new in-house Beauty AI Studio™ now generates hundreds of creative assets per campaign. Unilever also publicly pledged responsible AI use. For example, Dove pledged never to use AI to replace real people in ads and discloses AI tool usage to consumers.  

AI is also transforming operations. A companywide Unilever Manufacturing System™ now covers 124 factories – combining digital twins, real-time data, and predictive maintenance – yielding higher throughput, lower waste, and energy use. To help drive AI within the company, over 23,000 factory and office staff have been given AI fluency training, and about 16,000 employees took GenAI courses by late 2024.