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Procter & Gamble (P&G) treats AI as a core enabler of growth and innovation at scale, with CIO Seth Cohen highlighting company-wide use of AI, automation, and data analytics to improve decisions, supply-chain visibility, and consumer experience. On the product and consumer side, its Analytics and Insights teams use AI to test advertising and to guide messaging that supported growth in brands like Gillette; R&D detailed AI for fragrance modeling via millions of data points and bio-olfactive models. Internally, P&G scaled an enterprise generative-AI assistant, ChatGPT, for employees and in supply chain operations, P&G moved distributors to an AI/ML ordering system (e.g., India) and expanded tools for end-to-end visibility.  

Workforce upskilling remained central, going beyond role-specific enablement. P&G’s Signal 2024 Innovators program trained over 1,600 employees to become more proficient with AI tools in their roles. Responsible AI and ethics have been formalized: P&G has published supplier expectations regarding AI use, and its internal policies require confidentiality, IP protections, oversight, and ensuring human-in-the-loop when needed.