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Nike’s leadership has openly championed AI as a strategic priority with its new Nike A.I.R.™ (Athlete Imagined Revolution) design process – a generative-AI co-creation lab with elite athletes. Nike is also developing proprietary AI models trained on exclusive athlete-performance data. These commitments have translated into customer-facing and product initiatives. In 2024, Nike used AI to co-create prototype footwear for stars like Victor Wembanyama and Sha’Carri Richardson. 

Behind the scenes, Nike is folding AI into its operations. For example, Nike’s data platforms inform demand forecasting and logistics decisions in real time. Internally, Nike equips teams with new tools and training in these advanced workflows (its digital prototyping labs combine AI, 3D printing, and simulation).