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At the heart of Mercedes-Benz’s AI and digital transformation is MB.OS™, the company’s proprietary operating system, which integrates conversational (ChatGPT), behavioral, and agentic AI to deliver highly personalized, intuitive in-car experiences. MB.OS powers core functions like navigation, climate, lighting, and infotainment, learning and adapting to user preferences over time. 

On the customer-facing side, Mercedes-Benz has launched AI-powered virtual assistants across vehicles, e-commerce platforms, and call centers, capable of natural, multi-language dialogue and real-time support. The MBUX Virtual Assistant, built on Google’s Gemini models, enables intelligent, multi-modal interactions, while the Mercedes-Benz Virtual Assistant (MVA) extends this experience to digital retail. 

In manufacturing, AI-driven tools like digital twins and humanoid robots streamline production planning, reduce downtime, and support flexible factory retooling. These innovations, combined with AI-powered predictive maintenance, underpin a smarter, more resilient production ecosystem.  

Mercedes-Benz also emphasizes ethical AI through its Digital Trust framework and is investing heavily in talent development. With the launch of a new Chief Data & AI Officer role and the Turn2Learn upskilling program, the company is aligning its workforce strategy with its AI-driven future.