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Kia’s 2024 roadmap positions the company as a leader in global electrification and advanced mobility, targeting 1.6 million annual EV sales and 15 new EV models by 2030. This strategy is backed by KRW 38 trillion in investment, spanning renewable energy transitions, flexible manufacturing, and a comprehensive AI-first approach.  

Kia’s innovation strategy puts artificial intelligence at its core, with 22% of patents in Q4 2023 related to AI-powered enhancements across vehicle systems, manufacturing, and customer care. The launch of the PBV (Platform Beyond Vehicle)™ initiative– featuring modular, software-enabled EVs – signals Kia’s ambition to transcend traditional automotive boundaries, supported by a three-phase rollout and advanced AI integration. 

Further, Kia and Hyundai’s “Software-Defined Factories” (SDFs) leverage automation, robotics, and data analytics to drive efficiency and enable continuous vehicle improvement. Workforce transformation is central, with Kia’s DT/AI Academy upskilling employees in digital and AI literacy. Ethical governance under the “Transparent & Trustworthy” pillar ensures responsible AI deployment, prioritizing human rights, fairness, and transparency in all solutions.