Boost your digital strategy: fast!

To take advantage of opportunities created by new digital technologies, you need to transform your company’s digital strategy.

This often entails building digital platforms or engaging in a collaborative ecosystem with digital giants, such as Alibaba, Amazon, Apple, Google, or Uber.

But such strategies are hard to get right, as platforms and digital ecosystems are hard to manage.

Digital Strategy (DS) provides you with a framework for developing digital strategies and highlights the related challenges through examples of successful and unsuccessful companies.

You leave the program with several strategic plans ready to test in your organization and in the marketplace.

Impact_item1

Understand how to launch multi-sided platforms and digital ecosystems

Impact_item2

Develop your Internet-of-Things strategy to connect with other platforms

Impact_item3

Monetize your platforms, and derive the greatest possible value from big data and artificial intelligence

DS_impact_item4

Sharpen your digital strategy by anticipating and responding to strategic moves from your competitors and internet giants

You and your class

You are responsible for developing and implementing a digital strategy for your organization, and you want to make sure you are choosing the best way to move forward.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

DS_SmallKPI1
4/10
MARKET INCUMBENTS WILL BE DISPLACED
DS_KPISmall2
3 yrs
TIME TO SIGNIFICANT DISRUPTION
DS_KPISmall3
44%
VIEW DISRUPTION AS EXISTENTIAL THREAT
DS_KPISmall4
<31%
COMPANIES ACTIVELY RESPONDING

By now many firms have understood the importance of digital transformation but few have managed to develop a full-fledged digital strategy.

Mikolaj Jan Piskorski

Program Director

Next start & fee
Program length: 2.5 days
2019
from
21
Oct.
to
23
Oct.

Lausanne

CHF 4,950

2020
from
15
June
to
17
June

Lausanne

CHF 4,950

SPECIAL OFFER

Digital Strategy is part of the IMD Digital Excellence Diploma, combine multiple digital transformation programs on your personalized learning journey and get special pricing.

More digital transformation programs at IMD
DIGITAL TRANSFORMATION PROGRAMS
Leading Digital Business Transformation (LDBT)
Leveraging digital innovations to transform your business

For business leaders and senior managers who want to develop a strategic roadmap for digital business transformation in their organizations. Here are your key program benefits:

Learn more
Digital Execution (DE)
Driving business benefits from digital strategy

For business leaders or managers who are involved in digital business transformation, and are looking to successfully develop an execution plan. Here are your key program benefits:

Learn more
How do you compare to your peers?

Identify your opportunities for career development.

START NOW

IMD business school rankings

Our executive education programs are ranked highly by the world's most influential business publications.

Ranking item 1
Ranking item 2