On campus program

Digital Strategy and Analytics

Connecting digital strategy and data analytics.

On campus program

Digital Strategy and Analytics

Connecting digital strategy and data analytics.

Location Lausanne

Length 5 days

Fee CHF 9,900

Next program starts 20 February 2023

Build an integrated understanding of digital strategies and data analytics

Building an effective digital strategy is more important than ever in today’s networked age. The most valuable companies have developed digital platforms or engage with those who offer a platform ecosystem such as Amazon, Apple, Uber etc.

But you need to understand how the platform way of doing business is different. To succeed in the platform ecosystem, it is critical to not only know the platform strategy, but also learn how this connects with your data analytics, Artificial Intelligence, and data strategy.

Using a hands-on experiential approach, Digital Strategy & Analytics (DSA) shows you how to build a tight, integrated understanding of both frameworks so that you can execute with confidence.

Explore digital platforms

Explore the different digital platforms and see how you can replicate their success factors.

Discover digital ecosystems

Understand the entire digital ecosystem and discover monetization strategies.

Learn about analytical models

Learn about the various types of analytics and commonly used analytical models.

Build an integrated understanding

Build an integrated understanding of digital strategies and analytics to ensure you execute with confidence.

You and your class

You are a manager looking to dive deeper into the topics of digital transformation, analytics and platform strategy and connect these platforms together. You already have the foundations and will be responsible for developing and implementing a digital strategy, and/or making complex decisions related to digital transformation and analytics. Now you are ready to connect strategy with analytics.

15+

AVG. YEARS OF EXPERIENCE

12+

Industries

44

Average age

54%

UPPER MIDDLE / SENIOR EXECUTIVE

Cutting-edge digital marketing insights built on pertinent real cases and delivered by top professors who create a highly interactive and effective learning experience. Now I know how to make our company’s value proposition even more meaningful and attractive!

Paulo Martin Chief Executive Officer, Machrent, Portugal

Machine learning offers you an infinite choice of analyses, but you need to know which ones are truly strategic and fundamental to your business.

Read more

Mikolaj Jan Piskorski Program Co-Director

Companies that manage their data through superior data strategies will gain advantage over their peers and competitors.

Read more

Amit Joshi Program Co-Director
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Get the latest business insights for the digital age from IMD and Cisco

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation, an IMD and Cisco initiative.

Next start & fee

Length: 5 days on campus.

Dates
20 Feb – 24 Feb 2023
Location
Lausanne
Length
5 days
Price
CHF 9,900
Dates
11 Sep – 15 Sep 2023
Location
Lausanne
Length
5 days
Price
CHF 9,900

Digital Excellence Diploma

Become a digital expert in just 15 days
Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

Digital Excellence Diploma

Become a digital expert in just 15 days
Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

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