Is your business ready for circular success?
Circular business models are no longer just about doing good—they’re about doing well.
Leading companies are using circularity to unlock real business value:
- New revenue streams through product-as-a-service models
- Lower costs by designing out waste and using resources more efficiently
- Stronger customer loyalty through repair, reuse, and deeper engagement
- Greater resilience through diversified supply chains and closed-loop systems
- Competitive edge by aligning with evolving regulations and customer expectations
But capturing this value takes more than ambition. Many circular initiatives fail—not because the ideas are weak, but because the business isn’t ready.
That’s where the Circularity Readiness Scan comes in.
How ready is your organization to unlock value through circularity?
Julia Binder, Professor of Sustainable Innovation and Business Transformation, introduces the Circular Readiness Scan – a practical tool to help leaders assess their organization’s readiness and accelerate their circular business journey.
Turn circular ambition into business results
Our survey-based tool helps you assess your readiness across three business-critical layers:
- Strategy – Is circularity part of your growth and competitive positioning?
- Execution – Can your operations scale circular delivery?
- People – Are your teams equipped to lead transformation?
Based on insights from 100+ organizations, the scan helps you:
- Uncover gaps before they impact performance
- Prioritize action areas across teams and leadership
- Benchmark against proven best practices
- Build alignment and momentum internally
Start smart. Scale fast.
Begin with a free 5-minute pulse check—a quick self-assessment to spark insight and action. When you’re ready, we offer:
- Team or org-wide scans
- Custom recommendations tied to your goals
- Tailored programs to embed circularity at scale
Circularity is the future of business. Let’s make it your advantage.
What is circular economy — in practical terms?
The circular economy is a strategic shift from linear “take-make-waste” models to systems where value is retained and reused. For businesses, this means designing products and services to maximize lifecycle value — not just minimize waste.
It enables companies to:
- Create recurring revenue through reuse, leasing, or product-as-a-service models
- Cut costs by recovering materials and optimizing resource use
- Mitigate risk by reducing reliance on volatile supply chains
- Stay ahead of evolving regulations and customer expectations
In short: circularity isn’t just about sustainability — it’s a smarter, more resilient way to grow.
Explore our open programs
IMD’s faculty bring deep sustainability and circularity expertise, grounded in real-world industry experience. They partner with global organizations to embed circular thinking into strategy, operations, and innovation — driving measurable business outcomes. At IMD, you don’t just learn about sustainability — you learn from the experts shaping more resilient, profitable, and future-ready businesses.
