Case Study

UK mobile communications market (A)

13 pages
December 1998
Reference: IMD-3-0779

Despite being one of the first deregulated markets, the UK mobile communications market has lower penetration and slower growth rates than other European markets. The case analyzes the competitive situation, the performance and the positioning of the four mobile operators in the UK market.

Keywords
Settings
United Kingdom
1998
Type
Published Sources
Copyright
© 1998
Available Languages
English
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