To eat or not to eat: Mampf Foods and the biotechnology question (A)
This two-part case deals with an international food company, Mampf Foods, faced with the problem of using controversial genetically engineered crops. In the (A) case, a policy statement on this issue has been requested by GreenEarth, an environmental organization heading opposition to its use. Background information about the new technology and its problematic reception in Europe is given as an aid to policy formation.
1996-1997
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
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in Journal of Management 30 September 2024, ePub before print, https://doi.org/10.1177/01492063241278803
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in I by IMD
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