Case Study

To eat or not to eat: Mampf Foods and the biotechnology question (A)

6 pages
January 1998
Reference: IMD-2-0074

This two-part case deals with an international food company, Mampf Foods, faced with the problem of using controversial genetically engineered crops. In the (A) case, a policy statement on this issue has been requested by GreenEarth, an environmental organization heading opposition to its use. Background information about the new technology and its problematic reception in Europe is given as an aid to policy formation.

Keywords
Environment, Food, Production, Corporate Sustainability Management
Settings
Europe
1996-1997
Type
Published Sources
Copyright
© 1998
Available Languages
English
Related material
Teaching note
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