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Case Study

Sustainable agribusiness investment (B): Syngenta’s challenge

By Paul Strebel, Ulrich Steger and Aileen Ionescu-Somers

11 pages

December 2005

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Reference: IMD-2-0113

The Head of public Affairs, and the Head of Strategy at Syngenta, the world’s second largest agrochemical company are having a discussion. Both men are asking themselves about Syngenta’s next steps in its global macro business environment. The company has faced and will continue to face a number of key sustainability issues that are economically relevant; the men discuss these challenges and wonder about the implications of past events and current activities for their future sustainability strategy.

Keywords

Global Business Environment, Agribusiness, Corporate Sustainability Management

Settings

World/global, Switzerland
March 2005

Type

Field Research

Available Languages

English

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