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Case Study

SGS: Execution in action (B)

By Bettina Büchel and Bernard Stringer

2 pages

December 2004

Reference: IMD-3-1443

Richard Blundell, Vice President of SGS’s global environment business, had been given the task of globally commercializing one of SGS’s Spanish businesses. It was an ambitious project, where both the competencies and the customers of this new business would be a step away from the original core capabilities found in Spain. There was a strong imperative for success, as the project was the first to emerge from an organizational initiative launched by the new CEO. The case examines the steps Blundell took to ensure effective execution of the project.

Keywords

Project Management, Global Commercialization

Settings

World/global
2003

Type

Field Research

Available Languages

English

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