Case Study

Schoeller Plast Industries and returnable transport systems (B)

12 pages
February 1997
Reference: IMD-3-0623

The B-case describes the innovation process and the concept of Schoeller’s Returnable Transport Container System (MTS), discussing the pros and cons of returnable and one-way-systems. Also described are Schoeller’s decision to go global and its concerns about marketing its star product, the International Food Container (IFCO), internationally. The case enables an analysis of international business potentials, formation of alternative strategies for going global and the organizational adaptation, formation of strategy for Schoeller and IFCO.

Keywords
Internationalization, Packaging
Settings
Germany
1996
Type
Field Research
Copyright
© 1997
Available Languages
English
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