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Case Study

Schoeller Plast Industries and returnable transport systems (A)

By Ulrich Steger and Marco Prehn

15 pages

February 1997

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Reference: IMD-3-0622

This case discusses the innovation process of the Schoeller’s Returnable Transport Container System (MTS = Mehrweg-Transport-System). A brief description is given of Schoeller’s development to a pioneering producer of returnable plastic bottle crates; its business situation, societal background and the political pressure of the 1980s (and beginning 1990s) in Germany. The case enables an analysis of a new entrepreneurial situation with respect to the environment and close-loop systems; definition of barriers and key factors for success, application of stakeholder approach and early warning systems, analysis and formation of organizational structure, formation of strategy for market introduction of new product solutions (esp. MTS), formation of strategy for Schoeller.

Keywords

Transportation Packaging, Environmental Regulation, Packaging

Settings

Germany
1995

Type

Field Research

Available Languages

English

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