Case Study

Schoeller Plast Industries and returnable transport systems (A)

15 pages
February 1997
Reference: IMD-3-0622

This case discusses the innovation process of the Schoeller’s Returnable Transport Container System (MTS = Mehrweg-Transport-System). A brief description is given of Schoeller’s development to a pioneering producer of returnable plastic bottle crates; its business situation, societal background and the political pressure of the 1980s (and beginning 1990s) in Germany. The case enables an analysis of a new entrepreneurial situation with respect to the environment and close-loop systems; definition of barriers and key factors for success, application of stakeholder approach and early warning systems, analysis and formation of organizational structure, formation of strategy for market introduction of new product solutions (esp. MTS), formation of strategy for Schoeller.

Keywords
Transportation Packaging, Environmental Regulation, Packaging
Settings
Germany
1995
Type
Field Research
Copyright
© 1997
Available Languages
English
Related material
Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics