Schoeller Plast Industries and returnable transport systems (A)
This case discusses the innovation process of the Schoeller’s Returnable Transport Container System (MTS = Mehrweg-Transport-System). A brief description is given of Schoeller’s development to a pioneering producer of returnable plastic bottle crates; its business situation, societal background and the political pressure of the 1980s (and beginning 1990s) in Germany. The case enables an analysis of a new entrepreneurial situation with respect to the environment and close-loop systems; definition of barriers and key factors for success, application of stakeholder approach and early warning systems, analysis and formation of organizational structure, formation of strategy for market introduction of new product solutions (esp. MTS), formation of strategy for Schoeller.
1995
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Schoeller Plast Industries and returnable transport systems (A)
- Schoeller Plast Industries and returnable transport systems (Abridged)
- Schoeller Plast Industries and returnable transport systems (B)
- Schoeller Plast Industries and returnable transport systems (A)
- Schoeller Plast Industries and returnable transport systems (Abridged)
- Schoeller Plast Industries and returnable transport systems (B)
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