Circuit City in 1990 was doing fine, with good profits on rising revenue. But they saw that this would not last forever, and started searching for new avenues for growth. They believed they were good at selling big ticket items, financing those transactions, and running a “big box” retailing business. They commissioned a young employee to find new opportunities for growth. CarMax was born. But CarMax faced early hurdles – how big should the stores be? How fast should they grow? And how should they fight off the threat of Wayne Huizenga’s AutoNation?
Driving innovation (A): The birth of Carmax
Summary
Circuit City in 1990 was doing fine, with good profits on rising revenue. But they saw that this would not last forever, and started searching for ...
Reference
IMD-3-1867
Copyright
©2007
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Driving innovation (B): The rebound
Summary
By focusing on continual improvement of its core capabilities, CarMax successfully fought off Wayne Huizenga and began almost a decade of explosive...
Reference
IMD-3-1868
Copyright
©2007
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications