Case Study

Cycle: Picking the right waste stream (Abridged)

4 pages
December 2005
Reference: IMD-2-0117

This is the abridged version of case IMD-2-0095. It is about Cycle, a Belgian metal recycling group, who mainly focus on the recycling of zinc recovered from manufacturing and processing operations (process scrap) in Western Europe. An environmental incident and stagnating financial performance lead to a change in top management. The case describes how the new CEO Vernier initiates a major restructuring program to cut cost and improve environmental management. Associated with other metals, the zinc industry faces increasing scrutiny from regulators (e.g. EU zinc risk assessment). Moreover, several EU directives on end-of-life legislation are drawn up to prevent waste at source. Vernier achieves the financial turnaround in a tightening European zinc recycling market. In the annual meeting, he has to defend its decision to expand geographically (i.e. extend Cycle’s activities to the recycling of process scrap in the US) instead of broadening the current business model to the recycling of post-consumer scrap (i.e. picking an additional waste stream) in a favorable European business environment.

Keywords
Metal Recycling, Corporate Strategy, Corporate Sustainability Management
Settings
Europe, United States of America
May 2001
Type
Published Sources
Copyright
© 2005
Available Languages
English
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics