Building a sustainable, profitable business: Fair trade coffee (A)
This is the first of a three-case series (IMD-2-0103 to IMD-2-0105). This case describes the founding of a fair trade coffee company. It specifically asks the participants to develop a business plan for the introduction of fairly traded Mexican coffee into the Dutch market.
1985
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Building a sustainable, profitable business: Fair trade coffee (A)
- Building a sustainable, profitable business: Fair trade coffee (B)
- Building a sustainable, profitable business: Fair trade coffee (C)
- Building a sustainable, profitable business: Fair trade coffee (A)
- Building a sustainable, profitable business: Fair trade coffee (B)
- Building a sustainable, profitable business: Fair trade coffee (C)
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Research Information & Knowledge Hub for additional information on IMD publications
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