Case Study

Berlingske Group: Looking at the future of electronic media

23 pages
April 1997
Reference: IMD-3-0656

The case follows a cross-functional task force through a 10 month strategy process to determine what the role of Electronic Media should be at Berlingske, Denmark’s oldest and most prestigious newspaper.

Keywords
Strategy Formulation, Task Force Management, eMedia, Newspaper, Publishing, Media
Settings
Denmark
1997
Type
Field Research
Copyright
© 1997
Available Languages
English
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