The case describes the growth of a building industry company from 1953 to today. During this period the company followed several structural changes and became increasingly decentralized. Today Braas is structured as a holding and the top executives are still considering if the decentralization should go further. The case can be used to teach typical growth patterns in rising markets.
Construction and Engineering, Materials, Construction Materials
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications