“We believe that the venture client approach is unique and has enormous potential, not just at BMW but also at other companies.”
Prof. Albrecht Enders

What BMW’s corporate VC offers that regular investors can’t

Albrecht Enders in Harvard Business Review

In 2012, one of us — Gregor Gimmy, a California-based serial entrepreneur and former IDEO consultant — accepted a new role at BMW’s corporate R&D headquarters. Gimmy’s task was clear but highly demanding: to reimagine the way BMW innovates.

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