"Prime Day has always been more about driving new Prime memberships than new sales. By this yard stick, the annual event has been phenomenally successful."
Prof. Mike Wade

Amazon Prime Day 2017

Apple and Google Need Their Own Prime Day if They Want to Compete With Amazon

It is too early for Amazon to declare victory for its 3rd annual Prime Day, but the signals look good. Revenues from the highly discounted sales during the 30-hour event are likely to top $1 billion for the first time. A big chunk of the sales will involve Amazon’s own products, like the Echo, Dot, and Kindle. And that is the real prize for the company. While Black Friday is about volumes, Prime Day is about platforms.

Read more