Rethink your competitive strategy, inspired by leading innovators
Inside China’s Innovation Ecosystem: A Shenzhen Immersion
Rethink your competitive strategy, inspired by leading innovators
China has become a distinctive innovation system where AI, digital platforms, robotics, advanced manufacturing and entrepreneurial intensity reinforce one another at scale.
For C-suite leaders and board members, the question isn’t whether China’s model can be copied. It’s what it reveals about how competitive advantage is being built, and what leaders elsewhere must reconsider about their own strategy, technology choices, operating models and organizational capabilities.
IMD’s Inside China’s Innovation Ecosystem immersion is an intensive executive journey in Shenzhen, one of the world’s most dynamic centers of technology and innovation.
Drawing on IMD research, the program combines executive dialogue, strategic framing led by the program directors, and visits to leading companies such as Lenovo, UBTech, SF Express and Ping An*. You’ll explore the forces shaping China’s speed, scale and capacity for commercialization – and what they mean for your organization.
By the end of the experience, you’ll leave with a focused agenda for action: clear priorities, decisions to explore, and assumptions to revisit.
*Company visits are illustrative and subject to confirmation.
Every morning opens with a sensemaking session led by the program directors, testing what’s universal against what’s specific to China. Company engagements are complemented by discussions on China’s innovation ecosystem, its emerging generation of consumers and employees, and the experience of multinational companies seeking to win in and with China.
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“China is no longer simply a market to understand, but an innovation system reshaping how companies compete. Experiencing Shenzhen firsthand helps leaders challenge assumptions, decode what is changing, and translate those insights into strategic choices for their own organizations.”
Mark Greeven is Professor of Management Innovation at IMD and founding director of the China Initiative. Based in Shenzhen, he draws on two decades of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the Thinkers50 Ranking (2025, 2023) and named on the Thinkers50 Radar list of 30 Next Generation Business Thinkers in 2017.
Greeven has collaborated with innovative Chinese companies (including Ping An, Alibaba,…
Mark Greeven is Professor of Management Innovation at IMD and founding director of the China Initiative. Based in Shenzhen, he draws on two decades of experience in research, teaching, and consulting in China to explore how to organize innovation in a turbulent world. He was included in the…
Mark Greeven is Professor of Management Innovation at IMD and founding director of the China Initiative. Based in Shenzhen, he draws on two decades of experience in research, teaching, and consulting in China to explore how to organize innovation in…
“Future readiness means your company can rebound faster than rivals during tough times and win bigger when luck favors you. This program shows where you stand today and what to fix first.”
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award, recognizing his substantial contributions to management strategy and future readiness. His additional inclusion into the Thinkers50 list places him among the…
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was honored with the Thinkers50 Strategy Award…
Howard Yu, hailing from Hong Kong, is LEGO® Professor of Management and Innovation at IMD. He leads the Center for Future Readiness, founded in 2020 with support from the LEGO Brand Group, to guide companies through strategic transformation.
Recognized globally for his expertise, in 2023 he was …
Length: 4 days in Shenzhen
The program fee includes program materials and lunch.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.
The Future Readiness Indicator quantifies a company’s adaptability to long-term, significant trends. Using a rule-based scoring system, we identify industry leaders and delve into their specific behaviors and strategies for success.
The Future Readiness Indicator. A project by IMD’s Center for Future Readiness.
The Future Readiness Indicator quantifies a company’s adaptability to long-term, significant trends. Using a rule-based scoring system, we identify industry leaders and delve into their specific behaviors and strategies for success.
Need more information about admissions, curriculum, or key dates? Our Program Advisors are here to help.