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    Your online learning journey

    Designed to ensure you lead your strategic initiatives to successful implementation.

    Your online learning journey

    Designed to ensure you lead your strategic initiatives to successful implementation.

    Program overview
    Unit 1: Seven Insights of Smarter Execution and Focus First
    • Define your personal learning objectives, connect with your peers, and attend a live kick-off webinar with your learning manager.
    • Discover the Seven Insights of Smarter Execution by applying them to the Tetra Pak case study.
    • Start focusing by formulating your execution challenge and completing your initiative charter.
    • Understand the importance of alignment of a strategic initiative with overall strategy and strategic priorities.
    • Download your companion workbook and capture one to three points that you have learned after each unit.
    • Recall the Seven Insights through adaptive learning.
    Unit 2: Pick the best
    • Understand team members’ roles and responsibilities.
    • Reflect on best practices in sponsorship.
    • Understand team dynamics and the pitfalls of team selection and management.
    • Learn to evaluate team members’ performance.
    • Study the DIGA mini-case to examine further the role of three leaders driving strategic initiatives.
    • Engage with your dedicated coach during a 45-minute call to introduce yourselves, discuss your learning objectives, and reflect on your own strategic initiative.
    Unit 3: Set the course
    • Scope your strategic initiative and understand where to start.
    • Formulate a compelling and inspirational vision.
    • Get support in your assignment through IMD GenAI.
    • Build the roadmap that sequences the execution steps to achieve your vision.
    • Study the Best Buy case to understand how they manage to drive results within the company.
    Unit 4: Think it through and follow through
    • Create a high-level execution plan for your Initiative.
    • Assess the magnitude of change and potential risks of your initiative
    • Think about the type of piloting and select it carefully.
    • Learn to monitor the progress of your initiative overtime through to completion.
    • Test your understanding of these two smarter execution insights.
    • Attend a live webinar with faculty.
    Unit 5: All aboard
    • Map your initiative’s stakeholders.
    • Learn to overcome resistance to change and gain support.
    • Reflect on how to communicate your initiative to different audiences.
    • Design a high-impact event.
    • Participate in an interactive simulation with your team.
    Unit 6: Play to win
    • Debrief the simulation during a live webinar with the program’s learning manager.
    • Understand which dimensions contribute to high performance in teams.
    • Assess your team on the six dimensions that contribute to high performance in teams.
    • Develop your play to win mindset and how to engage with your team.
    Unit 7: Manage strategic initiatives portfolio
    • Assess initiative overload.
    • Manage a portfolio of initiatives with agility.
    • Define the governance and processes needed for successful strategy execution.
    • Apply your learning to a circular economy strategic initiative portfolio through a case study.
    • Reflect on how to ensure your initiative remains on track.
    • Engage in your second call with your dedicated coach to discuss your progress and reflect further.
    Unit 8: Design the operating model
    • Understand the link between strategy and execution through the six dimensions of an operating model.
    • Learn how to facilitate the execution by aligning structure, processes, people, incentives and behaviors.
    • Reflect on the right environment for your strategy execution.
    • Get a personalized refresher of the Seven Insights through adaptive learning.

    One-on-one coaching

    Throughout your online learning, an experienced IMD executive coach provides personalized support tailored to your goals and context. Your coach challenges your thinking, helps you navigate implementation barriers, and ensures you extract maximum value from the program. Interactions take place via video, in writing, and over the phone—flexible to fit your schedule.

    An online program participant having a coaching session via video - IMD Business School

    Your expert coach helps you:

    Navigate your specific challenges

    Address the real obstacles you’re facing in your organization.

    Translate concepts into action

    Move from theory to practical application in your work.

    Maximize your impact

    Stay focused on outcomes that matter to your role and goals.

    Maintain momentum

    Keep progressing even when priorities compete for your attention.

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    Power your learning with IMD’s AI Advisor

    Personalized AI support integrated into your learning experience — guiding you as you set objectives, complete assignments, journal insights, and apply concepts to your work.

    Smart support, available 24/7

    Real-time feedback, reflection prompts, and guidance— tailored to your role and work situation.
    100% aligned with your program

    Prompts tied directly to your curriculum and connected through all modules, helping you create an integrated outcome by the end.
    Two adaptive support modes

    Step-by-step for structured support, Adaptive for high-level guidance.
    Real outcomes, real impact

    Guidance to develop actionable plans grounded in your reality and ready to implement immediately.