Case Study

Hollywood: Fast and furious(ly) in sequel mode? (Mini case)

1 pages
July 2017
Reference: IMD-7-1919

Hollywood is rapidly churning out film sequels – often with great success, as more and more films surpass the magic barrier of $1 billion in worldwide box office receipts. But is this exploitation strategy sustainable?

Learning Objective
  • This one-page mini case provides a trigger point to discuss exploitation vs exploration strategies.
Keywords
Exploration vs. Exploitation
Settings
Global, United States of America
Media, Motion Pictures and Film
2017 (and preceding years)
Type
Published Sources
Copyright
© 2017
Available Languages
English
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