Case Study

Hollywood: Fast and furious(ly) in sequel mode? (Mini case)

1 pages
July 2017
Reference: IMD-7-1919

Hollywood is rapidly churning out film sequels – often with great success, as more and more films surpass the magic barrier of $1 billion in worldwide box office receipts. But is this exploitation strategy sustainable?

Learning Objective
  • This one-page mini case provides a trigger point to discuss exploitation vs exploration strategies.
Exploration vs. Exploitation
World/global, United States of America
Media, Motion Pictures and Film
2017 (and preceding years)
Published Sources
© 2017
Available Languages
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