Confessions of a success addict
Steve had worked long and hard over his career to be promoted to Executive Vice President. However, he was surprised by many aspects of the job once he got it. He was especially surprised by and somewhat unprepared for many of the external relations aspects of the job from dealing with NGOs to government officials to the media.
This case is designed to focus on the key differences that leaders encounter when they make the transition from general manager to enterprise leader.
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Set in 2024, the case describes the trajectory of Nike's success and how it had recently lost its way. The company was experiencing its worst slump in more than 10 years. Since 2020, CEO Donahoe oversaw a significant shift away from wholesale, wit...
This brief case exercise presents an increasingly common business scenario: An established player acquires a small, agile start-up to re-energize its value proposition. In this case, established global beauty giant UrbanLuxe acquires beauty start-...
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