Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to local needs. Case B describes the journey undertaken by Dr Ishwardutt Parulkar and his team in developing the Advanced Services Router (ASR) 901 – from idea to launch in 2011. The case helps to identify key success factors for new product development through a decentralized R&D model in emerging markets and to recognize the importance of the ecosystem for successful innovation.
Cisco India (A): Innovation in emerging markets
Summary
Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to...
Best-selling
Case Study
Reference
IMD-7-1657
Copyright
©2015
Copyright owner
IMD Copyright
Organization
Cisco Systems
Industry
Services;Business Management Services, Communication;Manufacturing, Technology;Information Technology, Information Services
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Cisco India (B): Bootstrapping for innovation
Summary
Case A describes the challenges a multinational corporation, Cisco Systems Inc., faces in an emerging market in developing new products specific to...
Reference
IMD-7-1658
Copyright
©2015
Copyright owner
IMD Copyright
Organization
Cisco Systems
Industry
Services;Business Management Services, Communication;Manufacturing, Technology;Information Technology, Information Services
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications