Maersk Line: Becoming the Toyota of shipping (A)
Maersk Line is the world’s largest container shipping company. The industry is fierce and margins low, forcing all to fight for market shares by having lowest cost in operations. In 2014, Maersk Line Operations embarked on a journey to change the game towards maintaining cost leadership forever. The cultural transformation, build on Lean principles developed by Toyota Motor Corporation for decades, aimed at developing a learning operations organisations who constantly, and with much higher speed than competitors, would be able to improve the business and drive out waste and cost.
To see an example of how the hardware of Lean improvement methodologies, e.g. tools, systems, structures, need to be driven by the software part of the transformation, e.g. people, management, leadership, in order to become successful and sustainable. To be able to translate the example into own ways of doing transformation programmes and improve the success rate of the desired impact.
Maersk Group, Logistics and Supply Chain, Logistics and Supply Chain, Transportation
2 years (2014 – 2015)
Cranfield University
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Harvard Business School Publishing
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NUCB Business School
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- Maersk Line: Becoming the Toyota of shipping (A)
- Maersk Line: Becoming the Toyota of shipping (B)
- Maersk Line: Becoming the Toyota of shipping (A)
- Maersk Line: Becoming the Toyota of shipping (B)
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Alex Reinhardt was brought in to turn around a renewable-energy company that had been on the verge of bankruptcy until the German government bailed it out. After he fainted from overwork and burnout and had to take a medical leave, the board appoi...
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 47-57 / Hoboken: Wiley, 2025
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 19-32 / Hoboken: Wiley, 2025
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 9-18 / Hoboken: Wiley, 2025
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in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 33-45 / Hoboken: Wiley, 2025
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
in Binder, Julia Katharina (Ed.); Haanaes, Knut Bjarne (Ed.) / Leading the sustainable business transformation: A playbook from IMD, pp. 1-7 / Hoboken: Wiley, 2025
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Presented at: European Winter Meeting of the Econometric Society (EWMES), 16-18 December 2024, Palma de Majorca, Spain
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in I by IMD
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