From complexity to clarity: How ABB transformed its operating model (B)
The case study explores the second phase of ABB’s 2018 to 2024 transformation journey to restore confidence in the underperforming conglomerate through a simplification of its structure and a focus on accelerating decision making. Under interim CEO Peter Voser and later Björn Rosengren (2020–2024), ABB decentralized operations, optimized headcount, enhanced accountability and empowered divisions to operate as independent businesses. Rosengren formalized the transformation as The ABB Way. On 1 August 2024, Morten Wierod assumed the role of CEO, inheriting a stronger, more agile ABB. To maintain momentum, the company needs to remain committed to operational excellence, relentless innovation and a strong customer focus. Moving forward, Wierod’s key challenges include identifying strategies to build on the transformation’s success.
- Identify the key challenges and pitfalls organizations encounter during transformations.
- Explore how leadership changes can influence transformation momentum and strategy.
- Understand the role played by organizational culture in a transformation.
- Assess the trade-offs between centralized and decentralized structures in the context of transformation.
Asea Brown Boveri, Manufacturing, Electric and Electronic Equipment
2018-2024
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- From complexity to clarity: How ABB transformed its operating model (A)
- From complexity to clarity: How ABB transformed its operating model (B)
- From complexity to clarity: How ABB transformed its operating model (A)
- From complexity to clarity: How ABB transformed its operating model (B)
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