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Turn vibe-coded prototypes into tools your company can actually use
Generative AI has made building software feel almost free. A product manager describes what she wants, an AI model writes the code, and a working tool appears in an afternoon, impressing everyone who sees it. As a result, companies and teams that once bought their software from outside vendors are often choosing to build it themselves, drawn by …
By
José Parra Moyano, Karl Schmedders, Olivier Laplace and
Benjamin Torben-Nielsen
16 October 2026
Turn vibe-coded prototypes into tools your company can actually use
Summary
Generative AI has made building software feel almost free. A product manager describes what she wants, an AI model writes the code, and a working tool appears in an afternoon, impressing everyone who sees it. As a result, companies and teams that once bought their software from outside vendors are often choosing to build it themselves, drawn by …
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