IMD business school for management and leadership courses

Latest Articles
Article
Turn vibe-coded prototypes into tools your company can actually use

Generative AI has made building software feel almost free. A product manager describes what she wants, an AI model writes the code, and a working tool appears in an afternoon, impressing everyone who sees it. As a result, companies and teams that once bought their software from outside vendors are often choosing to build it themselves, drawn by …

Artificial Intelligence
By José Parra Moyano, Karl Schmedders, Olivier Laplace and Benjamin Torben-Nielsen
in HBR.org
16 October 2026
Turn vibe-coded prototypes into tools your company can actually use
By José Parra Moyano Karl Schmedders Olivier Laplace and Benjamin Torben-Nielsen
in HBR.org 16 October 2026
Summary
Generative AI has made building software feel almost free. A product manager describes what she wants, an AI model writes the code, and a working tool appears in an afternoon, impressing everyone who sees it. As a result, companies and teams that once bought their software from outside vendors are often choosing to build it themselves, drawn by …
Contact

Research Information & Knowledge Hub for additional information on IMD publications