IMD is delighted to announce Yoshi Fujikawa as Affiliate Professor of Strategy and Marketing, effective 1 April.
His research and teaching examine how strategy, marketing, and service management come together, positioning service as a core driver of value creation and capture, not as an industry sector.
With a strong commitment to advancing executive education, he brings over two decades of global experience, having partnered with more than 100 organizations worldwide and led over 30 custom and open programs.
Fujikawa’s work has been published in leading peer-reviewed journals such as Journal of Service Research and Harvard Business Review, and he has authored over 30 case studies with Harvard Business School and Hitotsubashi ICS.
“I am excited to join IMD and contribute to its mission of developing leaders who pursue real impact. My work focuses on service innovation and value co-creation across customers, stakeholders, and ecosystems. I feel I have found my tribe at IMD and look forward to co-creating the future of learning with its global community, in the spirit of real learning, real impact.”
Before joining IMD, he spent more than 20 years at Hitotsubashi ICS where he played a central role in developing its Global MBA Program and served as program director for 15 years. During his tenure, the program achieved the top ranking in Japan in the QS Global MBA Ranking.
He has taught internationally at leading business schools, held visiting positions across global institutions, and contributed to several boards and advisory committees.
“We are very excited that Yoshi Fujikawa is joining the IMD faculty. Yoshi is one of the most global academics I know, and he is a gifted educator, who helps leaders create real impact.” said Stefan Michel, Dean of Faculty and Research at IMD.
Read Fujikawa’s bio here.
