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Student insights: 2025 program flashback
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Discover the 2025 edition. With extensive coverage of 69 global economies. In 2025, three new economies were added: Kenya, Namibia and Oman
The IMD Alumni Association is the official home to a global network of extraordinary leaders who share ideas and shape the future for a more sustainable, prosperous, and inclusive world.
The quest to become a solution provider rather than just a supplier of products and services.
IMD’s professors identify and address the seven transformation journeys that are reshaping corporations today.
Companies trying to differentiate themselves from their competitors are urged to become “solution providers,” not just sellers of products and services. But selling solutions is no easy answer. Jumping to “Solutions”. The impetus to become a solut…
Most of us grew up with Mickey and Minnie Mouse. We learned some elements of romance from Lady and the Tramp and we were terrified about lying thanks to Pinocchio. Snow White and the Seven Dwarfs told us to help others and Bambi instilled a fear o…
Industrial companies are increasingly defining themselves as “service providers” and offering customers “one-stop solutions”. They promise “total customer solutions” thanks to “integrated value chains”. But current empirical studies show that the …
If the role of marketing was ever to bring about a balanced relationship between sellers and buyers, then in many industrial sectors it has failed to live up to that promise. Consider the following scenario.
