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Your learning journey

IMD Faculty and Strategyzer coaches train, support, and guide your team through your journey.

Your learning journey

IMD Faculty and Strategyzer coaches train, support, and guide your team through your journey.

Explore innovation, entrepreneurship, and leadership to unlock new growth in your organization.

During the program, 3-person strong corporate teams develop, test, and systematically de-risk new ideas most likely to generate growth for your business. Teams are led through a cutting-edge, highly applied process drawing from design-thinking and lean start-up methodologies.

The program consists of three modules:

  • Module 1 is an immersive 5-day workshop at IMD campus in Lausanne where teams develop their ideas with the latest business design tools and testing frameworks.
  • In Module 2, participants test their ideas with real customers and the support of expert coaches.
  • In Module 3 teams present key insights back to their leadership together with a recommendation to move forward, pivot, or end the idea they’ve been working on during the program.

Throughout the program, teams will attend workshops, conduct coach-guided experiments, and prepare a final evidence-based pitch presentation. IMD Faculty and Strategyzer coaches train, support, and guide teams through the process.

Your journey
Module 1 – Immersive 5-day workshop

5 days at IMD campus

  • Embrace design thinking and learn key innovation frameworks
  • Meet innovation experts
  • Design and shape your value proposition and business model
  • Map your riskiest assumptions
  • Create your testing plan
Module 2 – test your ideas with real customers and the support of expert coaches

liVe virtual – 5 individual team coaching sessions x 1.5 hours over 5 weeks

  • Test your most important hypotheses with appropriate experiments
  • Make decisions using the evidence and insights gathered from your experiments
  • Continue shaping, adapting and testing your idea
Module 3 – Present key insights and recommendation

liVe virtual – 1 individual team coaching sessions x 1.5 hours over final week

  • Work with coaches to turn your insights into a concrete recommendation
  • Present your findings to leadership with a recommendation to persevere, pivot or shelve your idea