Service Innovation: Orchestrating Value Co-creation Across Multi-actor Ecosystems
An IMD masterclass on orchestrating value creation across ecosystems.
Many organizations still think about value as something they create and deliver. Increasingly, the organizations that outperform are those that enable value to emerge across ecosystems.
In this masterclass, Yoshinori Fujikawa, IMD Professor of Strategy and Marketing, will deliver a session on the topic of “Service Innovation: Orchestrating Value Co-creation Across Multi-actor Ecosystems“. He will challenge conventional assumptions about value creation and examine how leaders can create advantage by orchestrating interactions across diverse actors.
Here’s a snapshot of the insights this masterclass will unpack:
- The new logic of value creation: Understand the shift from firm-centric value creation to ecosystem orchestration.
- Orchestrating interactions across ecosystems: Explore how leading organizations coordinate customers, partners, platforms, and AI-enabled actors to create and sustain value.
- Unlocking new opportunities for growth and innovation: Gain practical perspectives on the leadership challenges, strategic choices, and opportunities that arise with ecosystem-based value creation.
Following your masterclass, you will have the chance to engage directly with our Program Advisors. They will provide:
- A comprehensive overview of our renowned Orchestrating Winning Performance program (OWP).
- Guidance on how our programs can align with your career goals.
Agenda
- First 75 minutes: Masterclass “Orchestrating value creation across ecosystems” followed by Q&A.
- Last 15 minutes: Introduction to our Orchestrating Winning Performance program (OWP) program with our Program Advisors.
Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey live.
If you are accessing this page from China and experience registration issues, please register with us via WeChat using the QR code below.

After submitting your registration, you will receive a confirmation email with the details of your event. A reminder will be sent to you before the event.
We look forward to meeting you and answering any questions you may have.