Asking better questions to make better decisions

An IMD masterclass on the power of asking the right questions

Unlike doctors, lawyers or journalists, executives are not formally taught to use questions to inform their decision-making. Rather, they’re expected to learn ‘on the job’, which might explain why the questions they use to inform their decision-making might be suboptimal. This session will help you reflect about the mix of question you use . 

Join Frédéric Dalsace, Professor of Marketing and Strategy, for an engaging online masterclass exploring how the questions you ask can transform your decision-making — and how to build a sharper, more effective question mix as a leader.

This interactive session also offers prospective EMBA participants a first-hand experience of the dynamic, practical, and thought-provoking teaching approach that defines the IMD Executive MBA.

In this masterclass, you will:

• Recognize the power of questions in managerial decision-making 
• Understand the different types of questions you may want to use.
• Strengthen your question mix by addressing possible blind spots or over-reliance, and develop team-based questioning strategies

Agenda:

12:00 – 13:00: Masterclass “Asking better questions to make better decisions” with Professor Frédéric Dalsace

Please note, this event will not be recorded. This is a unique opportunity to experience the IMD learning journey

IMD Executive MBA overview

At IMD, we develop leaders who can navigate complexity and drive meaningful impact.

Based in Lausanne, Switzerland, our programs are designed for professionals who want to accelerate their careers and expand their global perspective. With a network of over 130,000 alumni across industries and continents, you’ll gain lifelong connections that support your growth.

The IMD Executive MBA is a flexible program designed for experienced professionals balancing career growth with leadership development. Structured around a convenient three-stage learning journey – Foundation, Application, and Electives – the program enables you to build core business and leadership capabilities, apply them to real-world challenges, and tailor your learning to your personal and professional ambitions. Through AI-augmented learning, global immersion experiences, and crisis management training with the Swiss Armed Forces, you will develop the strategic mindset, adaptability, and practical skills needed to lead with impact in a rapidly changing world.

Your profile: You are an internationally experienced professional with at least 10 years of work experience, including managerial responsibilities. You have a strong career trajectory and are looking for a program that allows you to enhance your leadership skills while continuing to work. You seek flexible, action-based learning that challenges you to think globally, lead with confidence, and drive strategic change within your organization.