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EssilorLuxottica’s top management has publicly framed AI as central to its vision for eyewear, envisioning glasses as “the next computing platform.” AI is being deployed in products across its portfolio. The new Ray-Ban® Meta smart glasses (with integrated Meta AI) and Oakley® Meta Performance glasses were rolled out in 2024–25. On the lens side, EssilorLuxottica highlighted AI-powered innovations such as the Varilux® XR “predictive” progressive lens (built from 1M+ data points) and new Transitions® ultra dynamic and color-matching lenses enabled by smart imaging.  

In retail, executives have flagged AI tools (e.g., virtual frame advisers and AR try-on mirrors) to improve customer experience. More broadly, EssilorLuxottica underscores its ethical governance with a unified Code of Ethics and global data-privacy policies.