Www.home_improvement.com (B)
This case is a follow-up to the A case, titled www.Home_Improvement.com (A). It chronicles what happened at the company between May and July 2000, prior to the company’s sudden sale to Wal-Mart. (Instructors should note that the real name of the company is HomeWarehouse.com. The case authors intentionally disguised the identity of the company to conceal the outcome.) In the B case, Richard Shane, the company’s founder and first CEO, explains what mistakes were made and what he has learned from running an Internet company. In particular, Shane discusses the challenges of working with venture capital firms and how Internet companies should avoid a strategy of spending unlimited amounts to acquire customers.
2000
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- Www.home_improvement.com (A)
- Www.home_improvement.com (B)
- Www.home_improvement.com (A)
- Www.home_improvement.com (B)
Case reference: IMD-3-0895 ©2000
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Case reference: IMD-3-0896 ©2000
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