Whirlpool corporation: Entering Slovakia
As Whirlpool Corporation embarks on rapid strategy of globalization, Central and Eastern Europe seems a natural opportunity for expansion. At the same time, Tatramat a.s., a leading manufacturer of washing machines in Czechoslovakia, is looking for a Western partner that would allow the company to maintain its competitiveness. The two firms are examining the feasibility of a joint venture. In November 1991, the negotiating teams from the two companies are due to meet in order to finalize the agreement, each side with a list of key issues that need to be addressed in the JV contract. Is it possible to reach an agreement that would accommodate the critical interests of both parties?
1991
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