Case Study

Under the spotlight: "It's always Cola-Cola"

15 pages
December 2001
Reference: IMD-3-1043

The case documents The Coca Cola company’s troubles over the period from 1999 to 2000 and how the company handled each issue. First the racial discrimination suit filed in the US, then Coke’s antitrust troubles in Europe and elsewhere and finally the Belgian crisis when schoolchildren fell ill after drinking contaminated Coke.

Keywords
Coca-Cola (Brand), Stakeholder Relations, Brand, Crisis Management, Beverage
Settings
Global
June 2000
Type
Published Sources
Copyright
© 2001
Available Languages
English
Related material
Teaching note
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