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    Case Study

    Sentron at the crossroads (B)

    By Ralf W. Seifert, Christopher L. Tucci and Jana Thiel
    2 pages
    May 2005
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    Reference: IMD-3-1542

    This case ties in with the strategic choices developed in the A-case. It describes the triggering event which had previously led to the set of strategic options. The reader will be enlightened about the actual decision of the venture’s management in regards to these options. Afterthoughts are shared to feature discussion and understanding of key factors which eventually influenced the decision.

    Keywords
    Engineering, Magnetic Sensor Electronics
    Settings
    Europe, Switzerland
    February 2004
    Type
    Published Sources
    Copyright
    © 2005
    Available Languages
    English
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    Sentron at the crossroads (A)
    By Ralf W. Seifert Christopher L. Tucci and Jana Thiel
    Case reference: IMD-3-1541 ©2005
    Summary
    This case describes the development of an engineering start-up between 1993 and early 2004, from its incorporation until a strategic turning point....
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