This case ties in with the strategic choices developed in the A-case. It describes the triggering event which had previously led to the set of strategic options. The reader will be enlightened about the actual decision of the venture’s management in regards to these options. Afterthoughts are shared to feature discussion and understanding of key factors which eventually influenced the decision.
Sentron at the crossroads (A)
Summary
This case describes the development of an engineering start-up between 1993 and early 2004, from its incorporation until a strategic turning point....
Reference
IMD-3-1541
Copyright
©2005
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Sentron at the crossroads (B)
Summary
This case ties in with the strategic choices developed in the A-case. It describes the triggering event which had previously led to the set of stra...
Reference
IMD-3-1542
Copyright
©2005
Copyright owner
IMD Copyright
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications