This case describes the development of an engineering start-up between 1993 and early 2004, from its incorporation until a strategic turning point. Key factors determining the venture’s business model are explored. Amongst them topics such as R&D collaborations, IP, and the ventures manufacturing and product delivery strategy will be discussed. As of early 2004 the venture faced a turning point. A new market loomed, offering potential for an exponential growth in sales. The reader is invited to analyze four alternative options in regards to how the venture could seize this opportunity.
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