Case Study

Sentron at the crossroads (A)

14 pages
May 2005
Reference: IMD-3-1541

This case describes the development of an engineering start-up between 1993 and early 2004, from its incorporation until a strategic turning point. Key factors determining the venture’s business model are explored. Amongst them topics such as R&D collaborations, IP, and the ventures manufacturing and product delivery strategy will be discussed. As of early 2004 the venture faced a turning point. A new market loomed, offering potential for an exponential growth in sales. The reader is invited to analyze four alternative options in regards to how the venture could seize this opportunity.

Strategic Growth Options, Engineering, Magnetic Sensor Electronics
Europe, Switzerland
February 2004
Published Sources
© 2005
Available Languages
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